ami photo shoot
PHOTOGRAPHY & CREATIVE DIRECTION
For Fashion Branding at Parsons Paris, Tori created a campaign for the very first perfume scent for Parisian brand AMI by Alexandre Mattiussi. For the campaign, Tori shot several images with photographer Tom de Peyret.
She created a mood board which emphasized the mood and setting of her images, which culminated in five final photos. Tori's campaign was centralized around the concept of layering, as her she designed four scents which are formulated to be layered.
Tori chose to create a dictionary of friendship to show the many ways friends, like the scents come together. The photos focus on intimacy and skin on skin contact as perfume is worn on the skin and is a sensory way we interact on an intimate level.
Photo Assistant: Tom de Peyret
Models: Lama Alissa, Shawn Fletcher & Or Rosenblum