Tori developed the branding for Growing Pains, selecting the brand colour pallet, font, and theme, creating mood boards to inspire the theme, and illustrating logos and images for the brand. Tori's work is fresh and fashionable, but keeps the platform's audience and interests in mind.
She designed the growing pains website in its entirety, creating illustrations, curating archival imagery, assisting with copy and selecting layouts and web features. The website features information about the Growing Pains brand, services offered, as well as the media released under the brand including a Substack newsletter and podcast. The website integrates these media platforms into its pages in an interactive way.
Tori designs social media images and layouts, creating a visual reinterpretation of the newsletter and podcast. These images translate the verbal media produced by Growing Pains into a visual medium for Instagram. She also creates podcast covers for each episode. Ultimately, Tori has curated the Growing Pains branding, ensuring that the visuals are cohesive across all platforms, and fresh for the brand's audience.