Saskatchewan-produced, organic skincare brand YOU GLOW GIRL desired a modernized and more streamlined brand identity in order to appeal to their consumer base.
Gold was chosen as the colour evokes glowing. In addition to the new logo, packaging changes were suggested. The online presence of the brand is also developed through unified social media, and an informative website as the brand is not yet prepared for
e-commerce.
New concepts were also pitched to expand on marketing and the consumer experience when purchasing the products, including informative cards that highlight the local, handmade, organic aspect of the product, stickers to promote brand recognition and a mirror-sign to create an appealing point-of-sales atmosphere. Hightned sustainable methods were also encouraged including bottle refills.