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fyoocher editorial shoot


MARCH 2021


For ​the fourth issue of MERDE Magazine, Tori conceptualized, creative directed and executed an editorial shoot for Vancouver-based sustainable brand Fyoocher

After coming across the brand Fyoocher, Tori pitched an editorial shoot with the brand to MERDE as designer Jamie Dawes' use of upcycled materials fit the issue's theme of Nostalgia.

Tori formulated the Creative Direction of the shoot, arranged a photographer, set and models, aligned on the concept with relevant parties, and oversaw shoot day in order to create the final fashion images in support of her team.